Publication Author information

Rukhsana Ahmed

Rukhsana Ahmed's primary research interests lie at the intersections of health, organizational, interpersonal, and intercultural communication. In particular, my research embraces the cross/trans/inter-disciplinary nature of communication scholarship, with specific focus on exploring the role of communication processes in improving health outcomes among marginalized communities and promoting broader organizational and social changes and innovations in local, national, and international health contexts. She studies the interaction of people involved in the health care process and the dissemination and interpretation of health-related messages by individuals, groups, organizations, and/or mass media and technology. She pays attention to how these messages are mediated through various socio-cultural, political, and economic factors.

Her research agenda is often shaped by questions such as: How do organizational, interpersonal, intercultural, mass mediated, and technological factors shape people’s perceptions of and experiences with health, illness, and health care? How do health and illness experiences, as both physiological and social constructs, vary across race, ethnicity, culture, gender, social class groups, and religion? Using surveys (both face-to-face and online), in-depth interviews, and focus group discussions, in these explorations and examinations, she has used cultural competence models, communication accommodation theory, relational dialectics, ecological perspective, social capital theory, and uses and gratifications theory, among others.

Publications:

Woman sitting in recording studio with headphones on, recording on a microphone, with text overlaid on image that reads Multicultural Media Use and Immigrant Settlement: A Comparative Study of Four Communities in Ottawa, Canada (2016)
Multicultural Media Use and Immigrant Settlement: A Comparative Study of Four Communities in Ottawa, Canada (2016)
Published on: May 15, 2024
This research investigates the role of multicultural media in the settlement process of immigrants in Ottawa, Canada. It focuses on four ethnocultural and immigrant communities (EICs): Chinese, Spanish-speaking Latin American, Somali, and South Asian. The study aims to understand how these communities use different types of multicultural media (print, broadcast, and digital) and how factors such as immigration category, length of stay, and household income influence media use.
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Syrian Refugee Youth Use Social Media: Building Transcultural Spaces and Connections for Resettlement in Ottawa, Canada
Syrian Refugee Youth Use Social Media: Building Transcultural Spaces and Connections for Resettlement in Ottawa, Canada
Published on: February 22, 2020
In this paper, the authors examine the role of social media in facilitating and building transcultural communication and connections for forced migrants in today’s contexts of resettlement. The authors' focus is on recently resettled Syrian refugee youth in Ottawa, who arrived in Canada as part of a federal government resettlement initiative in 2015-2016.
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