Understanding Newcomer Media and Technology Habits in 2023 (webinar recording)

This June 2023 webinar presented MTM's latest survey results about Newcomer media and tech habits, as well as how you can use data to reach newcomer communities.

Presenters:

• MTM Senior Research Analyst Ana Alvarez
• Refugee 613 Fazul Rahim

Some of their findings:

• Cell phone ownership among newcomers is universal with Apple and Samsung maintaining the top two spots. Just over 4 in 10 newcomers acquired their phones prior to arriving in Canada. Specifically younger newcomers aged 18-24 were more likely than other generations to be arriving with their phones.
• Social networking is a top internet activity among newcomers, over 9 in 10 report having accessed some type of social networking site in the past month. Time spent using social networking sites is much higher among newcomers than those born in Canada, roughly 5 hours more in a typical week.
• More than a quarter of newcomers own an Android/black box while only 14% of those born in Canada own one. Newcomers aged 45 years and older, individuals that are highly educated and those with children living in the home are the demographics most likely to own an Android/black box.
• Just over half of Newcomers are aware of government-funded settlement services that are available to them and 48% who have accessed services are using them for employment services followed by language training and orientation and information services.
• Just over 3 in 10 newcomers have taken a language class since arriving in Canada, with the most popular learning option being the Duolingo platform. In addition to more formal language classes, 1 in 5 newcomers has joined a language conversation group with their peers.